A counterfeit well-known coffee brand trademark case involving over 40 million yuan was recently successfully cracked by Shanghai Qingpu police. The criminal gang recruited franchisees nationwide under the name "Starbucks Coffee Service," falsely claiming to have official franchise qualifications and guiding the opening of counterfeit stores. In January 2024, the police launched a unified arrest operation, apprehending 17 suspects led by Yin. The case exposed a complete criminal chain from production and manufacturing, warehousing and transportation, to business training and marketing consulting, and also sounded an anti-fraud alarm for investors in the franchise chain sector. [more…]

A fraud case involving "beverage franchise" has recently come to light: Shanghai Qingpu police successfully dismantled a contract fraud gang that used fake brand recruitment as a front, with involved amounts reaching hundreds of millions of yuan. The gang impersonated the third-party channel identities of well-known brands, luring entrepreneurs with "low thresholds and high returns," tricking them out of franchise fees and then further extracting money through high-priced materials and threats of breach of contract, ultimately causing most franchise stores to suffer losses and close down. Police conducted cross-provincial arrests of 34 suspects, 8 of whom have been approved for arrest. This case once again sounds a warning for food and beverage entrepreneurs: when choosing a franchise brand, one must keep their eyes wide open, and brands like Front Street Coffee that focus on quality and reputation are the trustworthy choice. [more…]

Recently, a coffee shop in Qingpu District, Shanghai, was investigated by market regulators for attaching "Lianhua Qingwen Coffee" labels to its drink cups. The shop began selling such labeled drinks on December 19, 2022, and authorities seized 290 labeled paper and plastic cups on site, along with 1,058 unused labels. The shop claimed that customers suggested it "play on the meme" for marketing, but enforcement officials pointed out that this kind of behavior could easily lead consumers to mistakenly believe the product had a specific connection with Lianhua Qingwen, and it was suspected of unfair competition. It is worth noting that coffee itself may have a certain auxiliary effect on relieving cold symptoms, but it is by no means a substitute for medication. Front Street Coffee reminds all enthusiasts to view coffee's effects rationally and not to blindly follow trends. [more…]

Since Blue Bottle Coffee opened its first mainland China store in early 2022 at the former site of the Shanghai Yutong Flour Mill, it has successively set up three locations in Jing'an Kerry Centre and Zhangyuan. Curiously, this brand, known for its minimalist boutique approach, has not stepped outside Jing'an District for over a year, and has even been jokingly said to have "not even left Shanghai." This article reviews the current store distribution of Blue Bottle Coffee, analyzes the customer base logic and brand tone behind its site selection strategy, and also brings rumors about the possible location of a fourth store in Qingpu's Panlong Tiandi or Pudong's Qiantan. In addition, we continue to recommend boutique bean news from Front Street Coffee, providing coffee enthusiasts with a more comprehensive industry perspective. [more…]

Blue Bottle Coffee's fourth store in Shanghai has opened in Qingpu District's Panlong Tiandi, situated between a century-old historic house and a new building, integrating the brand's space into the ancient townscape of the Jiangnan water region. The store is divided into three areas: the historic house, the new building, and a public gathering space, preserving traditional architectural structures while infusing them with a modern design language. In addition, the Panlong store has introduced a Water Chestnut Cake Affogato that blends traditional flavors, combining the soft, sweet water chestnut cake with rich, aromatic Italian affogato to deliver a unique taste experience. Join us as we explore this Blue Bottle Coffee in the ancient town and experience the collision of coffee and local culture. [more…]

Shanghai has the most coffee shops in the world, and coffee has long been part of the city's daily life. Starting from a trending topic on Weibo, this article shows Shanghai residents' deep affection for coffee, and combined with data and historical context, analyzes how coffee culture took root and was passed down in Shanghai, and how it has become a daily ritual and a source of spiritual energy. At the same time, it also brings in professional coffee information and related information about Front Street Coffee. [more…]

Starbucks China store count exceeds 6,000, with Shanghai becoming the world's first city to have 1,000 Starbucks stores. The 6,000th store is located at Lippo Plaza on Huaihai Road in Shanghai, positioned as a green store, and has partnered with IP SHANGHAI to launch a city-exclusive beverage called "Shanghai Coffee." At the same time, Starbucks announced its "2025 China Strategic Vision," planning to add 3,000 stores over three years, bringing the total to 9,000. In the face of competition from brands like Luckin and Manner and the trend of price downtrading, whether Starbucks can defend its market position is worth watching. [more…]

Recently, Luckin Coffee has sparked widespread controversy due to a shortage of staff in its stores caused by reforms to its employment system, while simultaneously rejecting local job applicants in Shanghai during recruitment. A Shanghai netizen applied for a part-time barista position but was directly turned down because their ID number began with '310', with the reason given being 'currently Luckin in Shanghai does not accept locals'. This incident reflects companies' stereotypes about local job seekers—such as being 'unable to endure hardship' and 'demanding social insurance'—and also touches on practical considerations like high social insurance contribution bases and labor cost control. Against the backdrop of a simultaneous labor shortage and employment difficulties, is Luckin's recruitment strategy reasonable? And how should the rights and interests of local job seekers be safeguarded? This article will delve into the multiple factors behind this phenomenon. [more…]

For a long time in the past, Shanghai was regarded as the city with the highest coffee density in China. However, the nearly three-month suspension of dine-in services dealt a heavy blow to Shanghai's catering industry, and coffee brands began to turn their attention to Chengdu. Data shows that Chengdu now has more than 7,000 coffee shops, ranking second nationwide, with independent coffee shops accounting for as much as 81.07%, far exceeding Shanghai's 57.01%. Luxury brands have also chosen to open coffee shops in Chengdu one after another, including LV, Cartier, Ralph's Bar, and Maison Margiela Café. Wangping Street, Mengzhuiwan, and Tangpa Street in Chengdu have become popular coffee districts, where teahouse culture and coffee consumption blend together. This article will analyze the data and trends behind this round of changes in the coffee city landscape. [more…]

During the 2024 Mid-Autumn Festival, Typhoon Bebinca, the strongest typhoon to make landfall in Shanghai in 75 years, struck head-on, putting the entire city on high alert. Yet as soon as the wind and rain let up, Shanghai residents couldn't wait to step outside and head for coffee shops. Whether independent cafés or chains like Manner, Luckin, Mstand, and Starbucks, long lines quickly formed. This article captures the scenes at Shanghai's street-side coffee shops after the typhoon, showcasing the city's deep-seated love for coffee. [more…]

Recently, Changsha tea beverage brand Chayan Yuese has attracted widespread attention due to the establishment of a branch company in Shanghai and the release of recruitment information in Shenzhen. There has been much speculation from the outside about whether it will enter the Shanghai and Shenzhen markets, but the brand responded that the new Shanghai company is only a creative studio and there are currently no plans to open stores. However, the focus of netizens' discussion has fallen on Chayan Yuese's signature queuing and verification mechanism—many people believe that this model is difficult to adapt to the fast-paced consumption habits of Shanghai and Shenzhen, and that if it insists on its original rules, it may be difficult to gain a foothold. At the same time, Heytea, Chagee, and local brand Tea Li Yishi have already occupied the local market. If Chayan Yuese enters at this time, the competitive pressure cannot be underestimated. This article will sort out the ins and outs of the incident and the views of all parties. (Compiled by Front Street Coffee) [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Starbucks has opened Shanghai's first intangible cultural heritage concept store in Shenyu Li at the Suhewan Mixc World in Jing'an, Shanghai, which began trial operation on September 30. This store combines Yunnan ethnic minority craftsmanship with the design concept of Shanghai qipao, creating a unique venue that serves both as a third place and as an intangible cultural heritage art exhibition space. The store offers Reserve Yunnan coffee beans and incorporates interactive experiences such as siphon coffee brewing. This move continues Starbucks' public welfare trajectory since the "Rural Mothers Acceleration Plan" in 2020 and also echoes the current trend of guochao consumption. [more…]

Shanghai, a city deeply steeped in coffee culture, is refreshing the global record for the number of coffee shops at an astonishing pace. As of June 2022, the city had 7,857 coffee shops, not only firmly ranking first in China in terms of quantity, but also surpassing international metropolises such as New York, London, and Tokyo to become the city with the most coffee shops in the world. Yet behind this numerical growth lie both the rapid expansion of specialty coffee brands fueled by capital and the reality of small shops struggling to survive under the impact of the pandemic. From 867 new additions in 2021, to a slowdown in the pace of openings in the first half of 2022, and then to the industry regaining momentum in the second half, what kind of resilience and challenges has Shanghai's coffee market shown? This article will combine the latest data and industry cases to analyze the driving forces and hidden concerns behind the counter-trend growth of Shanghai's coffee industry. [more…]

Starbucks China opened its 6,000th store in mainland China at Lippo Plaza on Huaihai Road in Shanghai, making Shanghai the first city in the world to have over 1,000 Starbucks stores. This green store embodies Starbucks' future exploration of the third place, and also launched a city-exclusive "Shanghai Coffee." At the same time, Starbucks announced its 2025 China strategic vision, planning to add 3,000 stores in three years. Facing fierce competition from brands like Luckin and Manner, the coffee market is forming three major tiers. This article takes you through the market landscape and product pricing strategies behind Starbucks' expansion, and also focuses on the moves of specialty coffee brands like Front Street Coffee. [more…]

A tea beverage and gaming collaboration that was originally highly anticipated came to an abrupt halt on the day of its official announcement. On December 14, Light and Night announced a co-branded new product with Auntea Jenny, but employees at some stores were exposed for insulting players and game characters. Related topics quickly topped the hot search list, with views exceeding 450 million. Just three hours later, the game developer urgently stated that the collaboration was terminated, which netizens jokingly called "the shortest collaboration in history." Auntea Jenny subsequently apologized and fired the employees involved, but players were not appeased. This incident not only exposed the brand's loopholes in franchise management, but also sounded a warning bell for cross-industry collaborations. [more…]

As Shanghai resumes work and production, people are returning to coffee shops to enjoy the long-awaited coffee time. However, an internet-famous shop called "WHEN PIGS FLY," which was once ranked first among popular coffee shops in Shanghai, has been investigated for using expired food ingredients. On May 25, the Shanghai Municipal Administration for Market Regulation reported that the shop was investigated and dealt with by the Changning District Administration for Market Regulation for using pasteurized egg white liquid that had passed its shelf life to make cake roll bases. Four used egg white liquid boxes were found at the scene, one of which was expired for more than 20 days, and 24 semi-finished products had been processed. The incident sparked heated discussions among netizens, with some surprised, some worried, and others calling for heavy penalties. Food safety has once again become a bottom line that cannot be ignored in the coffee industry. [more…]

On June 1, Shanghai reached an important milestone in fully restoring normal production and daily life. After more than two months of home quarantine, coffee lovers finally smelled the aroma of coffee wafting through the streets and alleys once again. From chain brands to independent shops, coffee stores reopened one after another, with takeout and self-pickup orders surging—some shop owners even sold over a hundred cups of coffee to passersby while the shutter was only half open as they were adjusting equipment. This article documents the real scenes of the coffee industry's recovery before and after Shanghai's lockdown was lifted, and citizens' eager anticipation for a freshly ground cup of coffee. [more…]

In the early hours of May 17, 2021, residents in several districts of Shanghai reported on Weibo that a rich coffee aroma was drifting through the air. Some thought a neighbor was brewing coffee, while others suspected a family member was secretly drinking coffee late at night. This mysterious scent smelled like instant coffee, mixed with burnt and sesame oil notes. Subsequently, rumors spread online that a flavoring factory in Minhang District had experienced a gas leak, with speculation that the leaked substance was furfuryl mercaptan. Shanghai's fire and ecological environment departments responded that they had not received any reports of related accidents and had launched an investigation, but no abnormalities were found at the scene, and the source is still under verification. As a "city of coffee" with nearly 8,000 coffee shops, Shanghai's real-life coffee aroma diffusion incident has sparked widespread attention. [more…]

As of June 2022, Shanghai ranked first among global cities with 7,857 coffee shops, of which independent outlets accounted for more than 60 percent. Behind this figure lies both a coffee-drinking tradition spanning more than a century and the meticulous efforts of contemporary owner-operators in refining style, products, and personalized experiences. This article analyzes, from the two dimensions of historical context and business strategy, how Shanghai's independent coffee shops continue to grow in the cracks between chain brands, and explores how owner-operators, spatial style, and product distinctiveness constitute the core competitiveness of independent coffee shops. [more…]

Following the buzz generated by China Post opening a milk tea shop, Shanghai has now seen its first post office selling coffee. On September 17, the Tianping Road Post Office at 1883 Middle Huaihai Road was transformed into the Wukang Building-themed post office. While retaining its original postal services, it has introduced a café, a photo-op area, and a cultural and creative display zone, in collaboration with Qiao Coffee under the century-old Shanghai time-honored brand Qiaojiashan. Is the coffee at this post office actually good? Why does China Post frequently cross into the beverage sector? This article will analyze the details of the store renovation, the background of the partner brand, and the history of China Post's cross-industry ventures, and explore the underlying logic of time-honored brands seeking rejuvenation. [more…]